There are as much companies out there saying ‘we’re the best SEO agency in the world’ as you can find SEO agencies on earth! How are you going to know which one is actually the best qualified and suited to your needs with many of these claims out on the internet?
As with all things available world, what your organization needs is going to be different from what another one will need. It can even vary between competitors in exactly the same industry. Your first task for selecting a great SEO agency would be to look at yourself.
Looking at your company to determine your SEO needs
Your first task would be to think about what it really is you want to accomplish with your SEO campaign. If you don’t have an obvious goal, with measurable successes, your campaign is more likely to fail. This responsibility is you, not who you hire, so be sure that you are prepared to hire on an SEO company before you do so.
Your next task is to think beyond just those three words – search engine optimisation. Yes, SEO SERVICES would like to bring more visitors to your site by getting a higher search rank, but how will this happen? Does the company you are looking at offer other services such as social media consultation, link constructing, design and copywriting? Having a company on hand that may handle all this eases your needs to have to shop around for web related companies over and over again.
Speak to your business associates
OK, you know what you should do with your website and you know what services you wish to have provided for you. Now you should strat to get real data and information from individuals who really matter: your organization contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, it is advisable to talk to them and discover what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you will discover randomly online.
Get examples of past success
Once you have found an excellent SEO agency you should get yourself a quote from them and see what they will have actually accomplished. A portfolio of past clients, who it is possible to contact if you wish, may be the most effective thing that any reputable SEO firm must offer you.
The last point I want to bring up is usually to be cautious with outrageous claims made at any stage of the procedure such as:
“We guarantee lots one ranking” – that is impossible to guarantee, no matter how good an SEO agency it really is.
“We won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your site to hundreds of search engines.” Who cares? Everyone uses Google anyway! Being placed on a few core directories is important, but hundreds? You’re just creating spam.